Whatever you do, don’t be vanilla.
We never are.
After 15 years in the elevator business, Susan Stroud saw a gap: too much noise, not enough clarity.
In 2020, she launched No Bull to offer something distinctly different—clear, direct agricultural market analysis grounded in experience, not industry echo chambers.
Driven by intellectual curiosity and a talent for transforming data into clear, concise visuals, Susan developed an innovative approach that revolutionized analysis and events. Built upon a foundation of challenging norms, No Bull delivers insights that matter, in a format that sticks.
That same commitment to breaking the mold extends to the experiences we host through AgriNext, our flagship annual event, and AgVentures, our international agriculture travel experiences at the intersection of education and adventure.
Distinctly different insights, events, and experiences.
Anything but vanilla.
Recent Insights
Acclaimed analysis. Unique reporting.
No Bull.
No one can condense complex policy and commodity dynamics into graphics that tell the real story of what’s moving markets quite like Susan. Her firsthand experience as a trader and extensive network across the ag supply chain give her unique insights into topics that are more relevant now than ever.
DEVIN MOGLER
President & CEO, NOPA
No Bull, Just Real Solutions
Your experience is everything.
From expert consulting and commentary rooted in research, to innovative events and AgVentures, gain access to No Bull’s insights to navigate the complex agricultural landscape with confidence.
Advisory Solutions
Real results with tailored solutions.
Drive your strategic success with No Bull's advisory services, where we're redefining the standard of consulting. The solutions you need, without the bull.
Speaking Engagements
Personable, bold, edgy. That’s Susan Stroud.
With 20 years of experience navigating U.S. grain and oilseed markets, logistics, renewable fuels, policy, and global trade, Susan is an engaging, powerful voice for your next event.
Educational Solutions
Designed for leaders, delivered with impact.
No Bull offers tailored virtual educational sessions that cut through complexity and provide clarity. We do the hard work so you don’t have to with meaningful content that informs and drives results.
Distinctly Different
In a world where information is endless but clarity is rare, No Bull delivers what industry leaders need: Unfiltered, experienced, and data-driven analysis.
From market insights to trade and policy expertise to innovative events, No Bull provides you with the perspective to act with confidence, so you can lead with clarity in complex markets.
Ready for No Bull?
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