No Nonsense,
Unfiltered Agricultural Analysis
“Whatever you do, don’t be vanilla.”
After 15 years in the grain elevator industry, Susan Stroud saw a gap: too much noise, not enough clarity. In 2020, she launched No Bull to offer something distinctly different—clear, direct agricultural market analysis grounded in experience, not industry echo chambers.
Driven by intellectual curiosity and a talent for transforming data into clear, concise visuals, Susan developed an innovative approach that revolutionized analysis and events. Built upon a foundation of challenging norms, No Bull delivers insights that matter, in a format that sticks.
No Bull’s industry-leading analysis and commitment to breaking the mold extends to the experiences we offer through AgriNext, our flagship annual event, and AgVentures, our unique travel experiences at the intersection of education and international adventure.
Distinctly different insights, events, and experiences. Anything but vanilla.
We never are.
Analysis that Matters
Straight to your inbox.
The No Bull Approach: Clarity in complex markets, silencing the noise.
We deliver timely, actionable analysis backed by industry-leading research, for insights you can trust.
Hear from Industry Leaders like You
[No Bull’s] information is a key “go-to” source when I need to find accurate, timely, and critical information about our business and industry. In addition, Susan’s writing style adds a sense of relatability and enjoyment often overlooked in today’s world of quick bits, hashtags, and insta posts.
- ERIC J. SLATER
President & CEO, CGB Enterprises
No Bull, Just Real Solutions
Your experience is everything. From expert consulting and commentary rooted in research, to innovative events and adventures, gain access to No Bull’s insights to navigate the complex agricultural landscape with confidence.
Advisory Solutions
Real results with tailored solutions.
Drive your strategic success with No Bull's advisory services, where we're redefining the standard of consulting.
The solutions you need, without the bull.
Speaking Engagements
Personable, bold, edgy. That’s Susan Stroud.
With 20 years of experience navigating U.S. grain and oilseed markets, logistics, renewable fuels, policy, and global trade, Susan is an engaging, powerful voice for your next event.
Elevate your events with No Bull.
Educational Solutions
Designed for leaders, delivered with impact.
No Bull offers tailored virtual educational sessions that cut through complexity and provide clarity. We do the hard work so you don’t have to with meaningful content that informs and drives results.
Certain Uncertainty: Trade, Policy, and the Future of Ag
July 23-24, 2025
Today, the only certainty is uncertainty. Trade shifts, policy changes, and global market disruptions create challenges. At AgriNext, we’re bringing clarity to the complexities of agriculture, year in and year out.
Join industry leaders and forward-thinking professionals for a day of expert analysis, candid discussions, and real-world strategies to navigate the future of ag.
✔ Expert insights on trade and policy shifts
✔ Unmatched networking with industry leaders
✔ An educational experience that breaks the mold
This is where leaders gather—and where the future takes root.
Secure your spot today.
Distinctly Different
In a world where information is endless but clarity is rare, No Bull delivers what industry leaders need: Unfiltered, experienced, and data-driven analysis. From market insights to trade and policy expertise to innovative events, No Bull provides you with the perspective to act with confidence, so you can lead with clarity in complex markets.